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“TO BRING A CONTEMPORARY, REAL AND HONEST APPROACH TO RUM,
TAPPING INTO THE FULL FLAVOUR POTENTIAL OF RUM.”

From an early age I learned that life tastes better when you work with the best available ingredients…With a strong passion for rum, one day I looked around and was disappointed to see that many rums often contain artificial flavouring and taste of cheap vanilla.

It’s what ignited a simple but bold mission to introduce a new way how rum is made. By re-distilling and infusing rums from across the World with real botanicals. It’s our mission to create rums that are better tasting and better for the World.

For those who can see beyond tradition.

Ruben Maduro

signature-amsterdam-ruben
spirited-union-salt

The story behind each of our spirits starts with the colourful world of Botanicals and how they can create vibrant tastes. Making a delicious drink is a bit like cooking a delicious meal; you need to combine textures and tastes to create a memorable experience. So we start with flavour kick we’re trying to create then replicate it by exploring the vast world of infusions.

Our Story

milestones

Jan – 2015

First rum to arrive from Barbados, Recipe development for Union 55 Rum to start.

Sept- 2016

First batch bottled – testing in Amsterdam Bars

March – 2017

Second Batch is bottled and ready to hit the market. Union 55 is officially launched!

Oct – 2017

Raised 100K through a kick-starter campaign, Launched Union 55 in the Dutch Antilles, and UK

2018

Increase distribution to 8 countries, 300+ bars, and started building our new Amsterdam based distillery.

2019

Spirited Union Distillery Opens its doors…